The Indian Standard number will soon be seen on clothes and shoes, thanks to the Union Ministry of Textiles. The initiative of the Indian Clothing Size Chart will bring numerous benefits by ensuring a better fit for Indians.
Currently, both international and domestic brands use US and UK standards for clothing sizes, which don’t cater well to the unique height and weight characteristics of the Indian population.
By adopting Indian standards, companies can create garments and footwear that meet the needs and preferences of Indian customers.
Why Indian Standard Sizes are the Future of the Clothing Industry
The demand for an Indian standard in the clothing industry has been increasing.
Indian body shapes differ significantly from those in western countries, particularly in waist and feet measurements.
As a result, clothes made in India using Indian standard sizes are expected to provide a much better fit for Indians compared to US and UK sizes.
The introduction of Indian standard sizes brings benefits to both customers and the clothing industry.
Companies can now produce more tailored clothes that cater to their customer’s needs, leading to a potential boost in the e-commerce sector.
This transition also resolves size confusion for companies operating in India, while customers can easily choose clothes based on their own measurements.
It’s worth mentioning that the UK standard is used in over 40 countries worldwide.
INDIAsize Project to Address Inconsistencies in Clothing Fits
The Ministry of Textiles, Government of India, has initiated the INDIAsize project to establish standardized body sizes for the Indian apparel sector.
By gathering anthropometric data from over 25,000 individuals, the project aims to address inconsistencies in clothing fits and enable retailers and manufacturers to produce well-fitted garments for Indian body types.
The project’s findings will also have applications in sectors such as automotive, aerospace, fitness, art, and gaming, promoting the development of ergonomically designed products for the Indian population.
According to an official, the IndiaSize project is nearing completion and is expected to be launched in the next 2-3 months.
This initiative aims to cater to Indian consumers’ needs and reduce imports by offering customized sizes.
A similar effort is also underway for footwear.
In FY23, India’s readymade garment exports reached $16.1 billion, a 1.1% increase from the previous year, while imports of apparel and clothing accessories rose by 42% to $941.83 million.
If you want any other guidance relating to the India Clothing Industry please feel free to talk to our business advisors at 8881-069-069.
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