How to Apply DUNS Number for Google Play Store

You might also have dreamt of launching your own app or currently developing one for your business. If So, you must also know that one crucial step to have your app on the Google Play Store is to have a DUNS Number.

What is DUNS Number and Why do you need it for Google Play Store?

D-U-N-S Number is a nine-digit ID issued by Dun & Bradstreet. It verifies your organization’s legitimacy, which builds trust with app users on Google Play.

Furthermore, Google Play Store uses DUNS Numbers to verify and authenticate businesses when they’re establishing partnerships, agreements, or transactions with other companies. This helps ensure accuracy and reliability in business dealings. It’s also a mandatory requirement for launching mobile applications for a business on Google Play Store.

Stepwise Process to Apply DUNS Number for Google Play Store

Step 1: Choose your company type

If you’re in the U.S.
If you’re in Canada
If you’re an Apple or Google developer
If you work with the U.S. Government
If you need a number to register with the FDA

Step 2: Fill in your company details

Business name
Address
Phone number
Owner’s name
Business type and year established
Industry and number of employees

Step 3: Decide if you want to speed up your request.

Normal processing takes about 30 days. With expedited processing, you can get your number in 8 days. However, you will need to pay an additional fee for quicker DUNS Registration.

Step 4: Submit the application and Regular Status Checks

A Dun & Bradstreet representative might check your info. Expect two calls: one for business verification and another for potential upselling. Missing the verification call may require restarting the process. Once everything’s confirmed, you’ll get your DUNS Number by email.

However, if you do not have Company in USA and developing an app for your business, you will need to get it done through USA Company Registration first.

I applied for a D-U-N-S number, but I haven’t heard back yet. What should I do?

Usually, it takes about a week for them to process your application. After that, they’ll probably call you within 3 to 7 days to make sure everything’s right.

My country isn’t supported. How can I still get a D-U-N-S number?

If your country isn’t supported, you’ll need to create a legal entity in the US first by registering a company there. Then, you can apply for a D-U-N-S number under your US company.

Benefits of DUNS Number Registration for Google Play Store

Firstly, The DUNS Number system helps manage and track business info for apps on Google Play Store.
It makes it easy for apps to connect with other Google systems smoothly.
It reduces mistakes and duplicate info in app databases, making sure users and developers get accurate data.
Also, it gives a big picture of how apps are doing and spots any risks or chances for improvement.
It shows how app developers are connected globally with other companies, giving useful insights.
Lastly, Having a DUNS Number boosts trust in apps and developers on Google Play Store, making users feel more secure and helping developers work better with Google.