Starbucks Files Trademark Registration For Stadium Naming Rights

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As we know, Starbucks is the leading retailer, roaster, and brand of specialty coffee globally, operating through nearly 11,000 locations in 49 countries. From the beginning, Starbucks set out to be the premier purveyor of the world’s finest coffee.

They discovered that high-quality coffee, roasted with care, can only be delivered through a special connection between farmers and suppliers. In this article we will discuss on Starbucks Files Trademark Registration For Stadium Naming Rights.

Starbucks files a Trademark Registration

The design guidelines embrace the vibrant energy of our stores, architectural details, materials, finishes, lighting, and colors. Now Starbucks files a trademark Registration for stadium naming rights, and this news has shown the growth of Starbuck in a decade.

Many applications are filed on an intent-to-use basis when it is impractical to use the mark before registration. This is common in industries where names are assigned ahead of time, such as the food industry.

Marketers are not limited to just stadiums and arenas, though. They have found a way to make sports sponsorship more affordable than ever. As a result, increasing numbers of golf tournaments across the world are sponsored by major brands. BMW, for example, became the title sponsor on the European Tour as of 2015.

Further Training Facilities for Trademark Name

According to a report from Bloomberg, recently Starbucks files trademark Registration and is planning to get rights for using their trademark name for training facilities and stadiums. The company has a potential partner in the NFL’s Jacksonville Jaguars, who have been playing in EverBank Field since 1995 but are now seeking a new venue.

Starbucks is thought to have approached the company about a deal. While no definitive plans have been agreed upon, the two are looking to renovate an indoor soccer venue.

In its filings, Starbucks cited as a trademark example the “exclusive licensing of coffee, tea, and food products” to the Seattle Mariners professional baseball team. The company also cites in its filing the “beverage kiosks” it has operated at the Rose Bowl, home of college football’s Tournament of Roses, for “locating and serving customers.”

Recent Notification by Starbucks

The spokesperson told me that they aren’t aware of any other information rather than the Trademark Registration, and they’re not mindful if Starbucks has any other plans.

According to the application filing, Starbucks has applied for authorization to use its name to set up and operate sports, entertainment, and media-related business, including the provision of stadium and training facilities for sports and entertainment activities.

Josh Gerben tweeted the filing is almost sure to be an application to give someone naming rights or make the stadium part of the sponsorship.

Also, Starbucks is aiming for growth in the U.S. and broad expansion overseas at a time its growth engine coffee served at retail locations shows signs of weakness. A 1% increase in comparable sales internationally last quarter marked the 11th consecutive quarter of that slowing pattern, with executives saying economic headwinds were a factor in those sales declines.

Role & Importance of Trademark Registration in Franchising

Moreover, If you want any other guidance concerning Trademark Registration, please feel free to contact us at 8881-069-069.

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