10 Key Slides for a Best Pitch Deck: by Sequoia Capital

| |

With investments in companies like Flipkart, Zomato, and OYO, Sequoia has played a pivotal role in shaping India’s rapidly evolving tech landscape. Thus, entrepreneurs looking to get investments from such venture capitalists, business loans or even applying for government schemes must have a solid pitch deck. In this article, we will explore Sequoia Capital’s 10 key slides for a great pitch deck.

Slide 1: Your Company’s Purpose

  • At first step, you need to Clearly state your company’s overarching goal and mission.
  • Next, you need to provide a brief, impactful statement that defines the core purpose of your business.
  • This is the “why” behind your company’s existence and should resonate with you and your team.

Slide 2: The Problem You Address

  • Identify the pain points within your industry that you are addressing.
  • Use statistics and anecdotes to emphasize the severity and significance of the problem.
  • Make it relatable to you and your team, so you can connect emotionally with the issue.

Slide 3: Your Solution

  • Clearly outline how your company is providing a solution to the identified problem.
  • Highlight the unique value proposition that sets your solution apart from competitors.
  • Use visuals, demos, or case studies to illustrate how your product/service works in practice.

Slide 4: Why Now?

  • Discuss recent trends or changes in the market that create an opportunity for your solution.
  • Explain why the timing is perfect for your business to thrive.
  • This could include technological advancements, shifts in consumer behavior, or regulatory changes affecting you.

Slide 5: Your Market Size

  • In this slide, you need to display the current market size and potential for growth.
  • Break down the Total Addressable Market (TAM) and Serviceable Addressable Market (SAM) for your business.
  • Use graphs or charts to visualize the market trends and your potential share.

Slide 6: Your Competition

  • Firstly, Identify main competitors and assess their market share.
  • Highlight what makes your company stand out or have a competitive advantage.
  • Provide insights into competitors’ funding, if available, to showcase the landscape affecting you.

Slide 7: Your Product/Development Roadmap

  • Outline the future plans for your product or service over the next few years. In addition, Highlight key milestones, features, or updates you plan to roll out.
  • Showcase your commitment to continuous improvement and staying ahead in the market, benefiting you and your team.

Slide 8: Your Business Model

  • Clearly explain your revenue model, pricing strategy, and sales pipeline.
  • Provide information on your customer acquisition and retention strategies.
  • Showcase how your business generates revenue and sustains profitability, benefiting you and your stakeholders.

Slide 9: Your Team

  • Introduce key team members, highlighting their relevant backgrounds and expertise. In addition, Emphasize why your team is uniquely positioned to execute the business plan.
  • Showcase any notable achievements or experiences that strengthen your team’s credibility, ultimately benefiting you.

Slide 10: Your Financials

  • Present key financial data, including your current Profit and Loss statement.
  • Provide projections for the next few years, demonstrating your anticipated growth.
  • Address any key assumptions or risk factors that might impact your financial performance.

Why is it important to have a Pitch Deck?

Venture Capital Funding:

If you’re aiming to secure venture capital funding, crafting a pitch deck is crucial. Because, it allows you to professionally and concisely present your startup, effectively communicating essential business details. So, by providing investors with a structured overview, it helps showcase your startup’s potential. You can get in-depth information about it at: Pitch deck for venture capital funding in India

Startup India Seed Fund Scheme:

When it comes to the Startup India Seed Fund Scheme, having a well-prepared pitch deck is essential. The reason is it not only aligns your startup with the eligibility criteria but also serves as a transparent tool. Thus, pitch deck showcases how your business fits the scheme’s objectives, streamlining the evaluation process for administrators.

Startup India Certification:

If you’re pursuing Startup India Certification, think of your pitch deck as a documented business plan. As it offers a brief yet comprehensive snapshot of your startup, serving as a communication tool. It is important to note that, it helps you effectively convey the innovative aspects of your business and its growth potential to certifying authorities.

Take a call from Expert

Business Loan:

In the process of applying for a business loan, your pitch deck becomes a crucial asset. It plays a significant role in aiding lenders’ risk assessment by presenting your business in a structured manner. Through clear financial projections and a detailed plan for utilising the loan, it helps lenders understand the associated risks and showcases your startup’s financial viability.


In summary, having a great pitch deck is super important for people who want to get money for their business or join government programs. In addition, The 10 slides from Sequoia Capital give a simple guide on how to tell a good story about your business to investors or program people. Whether you’re trying to get money from investors, join the Startup India Seed Fund Scheme, get certified as a startup, or apply for a business loan, a well-made pitch deck helps a lot. Lastly, It shows that your business has a clear plan, is a good fit for the program or loan, and has a good chance of doing well in the business world.

Also Read:

Investor Pitch Deck: Overview, Benefits, Documents

If you need any more guidance on Pitch Decks or want to have a Best Pitch Deck with proper information, designs and professional touch, you can get in touch with our team at: 8881-069-069.

Download E-Startup Mobile App and Never miss the latest updates narrating to your business.


How to View GSTR 2A on GST Portal

2024 Interim Budget : Key Points


Leave a Comment