18 Nov 2019Posted By: Mudit Handa

Simple 8 Steps to Register Brand Logo under Trademark Authority

A unique Brand logo is indeed the most precious asset for a business entity in today’s era. No doubt, the unique Brand name & logo enables you to woo your customers by helping them quickly and easily identify your product from that of your competitors of the same genre. Here trademark registration comes handy as a worthwhile tool for business expansion. 

Moreover, a registered trademark will act as a business buddy by providing a legal shield to your brand name & logo against bootleggers who might tend to misuse or plagiarize it.

Today we are living in the age of cut-throat competition. It is beyond doubt that the Trademark registration is not an extravagance for a business entity but an essential requirement. Trademark registration is a remedy against all trade disputes or conflicts that might arise among the business entities of the same industry.

The procedure to register Brand Logo under Trademark Authority goes through several stages.

Here are the 8 simple steps on how to get a Business Trademark Registration


#1. Trademark search:

Before incorporating a company or launching a new brand the Trademark search shall be necessarily done since there can be numerous brands with similar names. This may result in a trademark objection.

The Trademark search is to be done by an expert. This is done on the trademark database. This search uncovers all the hidden data about any similar trademark(s) that have just been recorded by the Trademark Authority. Accordingly, a trademark search report is sent to the applicant.

#2. Trademark application:

On the basis of the search report, an application for trademark registration has to be prepared. The online trademark application shall be purely based on government guidelines. The documentation along with mandatory Govt fee shall apply accordingly. The online trademark application must contain the accompanying detail: 

  • Logo, mark, the punchline of the product

  • Name and Address of the proprietor (sole proprietor, company or partnership firm) 

  • Category of Trademark class 

  • Date since the logo, mark or punchline of the product has been assumed.

  • The details of the products or services 

After the trademark application will be submitted, the trademark registry will give an official receipt along with the applying date and the receipt number assigned to the trademark application.

Know how to Track trademark application status.

#3. Sending trademark application for Vienna codification:

Vienna code classification is the successive stage that comes after the documentation of the trademark application. During this stage, the Registrar of Trademarks will apply for the classification of the trademark as per the Vienna code. This trademark classification is done on the basis of the figurative elements of your Trademark. While this stage of Trademark classification, your Trademark application status will be shown as "Sent for Vienna Codification".

#4. Trademark examination:

After the Vienna Codification, the Trademark registration application will be sent to the assigned Trademark Officer (TO) for the Trademark examination. TO audits the Trademark application thoroughly. He has the power to either pass the Trademark application, and send it over to the subsequent stage of Trademark registration, or arise a Trademark objection. A Trademark objection is accompanied by an assessment report that mentions the solid reason behind such objection. 

#5. Trademark objection reply:

On the off chance that the Trademark objection has arisen, the applicant has to submit a Trademark objection reply to him stating his justification, within 30days of trademark examination report issued. Now if the TO agrees by the Trademark objection reply, he will pass the application and will send it over for the successive stage of Trademark registration. 

#6. Hearing of Trademark objection reply:

In case the TO is not satisfied with the Trademark objection reply, the applicant will have to give further clarification to the examiner. This stage is called the Trademark Hearing. If the trademark hearing is scheduled, the trademark application status shall be shown as "show cause hearing". The trademark hearing notice will then be sent to the applicant on his business address provided by him on the trademark application.

If TO is satisfied by the clarifications of the applicant he will pass the application. 

#7. Publication in the Journal of Trademarks:

Upon the fulfillment of all the conditions and passing of the trademark application, the proposed trademark shall be published in the Journal of Trademarks. 

The general public may, however, oppose the trademark published during the period of 3 months from the date of advertisement of the applied trademark in the Journal of Trademarks. The third-party will file a trademark opposition. The time period for trademark opposition can be extended up to 1 month. In the case of trademark opposition, the applicant shall submit a suitable reply to the trademark opposition.

#8. Trademark registration certificate:

After 4 months of the Publication of the proposed trademark in the Journal of Trademarks, the Trademark registry shall issue the Trademark registration certificate. 

So, these are the 8 stages involved in the Trademark registration process.

Know more about 

If you need any sort of further assistance regarding the process of online Trademark Registration, please feel free to contact us at 8881-069-069.

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