15 Oct 2017Posted By: Arvind

Importance of trademark of “business brand name/logo”

Importance of trademark of “business brand name/logo”

A business is known by its brand name or logo, which is entrusted and recognized by the customers. There is always a race in the corporate world. Every person is striving to grow and expand the business. But there is one sort which comes from all the sorts is the security and protection of the brand name or logo. This is why it is important to trademark your business brand name/logo.

A trademark is a word or symbol which is legally registered as representing a company or service. A trademark is a basic thing which distinguishes a company, service or product from the competitors. Also, it protects your business from the competitors. Some philosophers believe that consumers decisions of purchasing are often influenced by trademarks. Indian Trademark law secures trademarks under the Trademark Act, 1999. Today, all reputable companies and brands have their trademark. A Trademark is not just an important registration today but a mandatory step to protect the famous brand and logo.

Reasons why you need to register your brand name/logo as a Trademark 

Trademark, today is a famous part of a company's assets. The Trademark registration has a number of benefits for your company. Following are the benefits and importance of trademark of business brand name or logo :

  • Protects your brand

The first and foremost benefit of Trademark registration is that it protects the logo and name of your brand. For a company and its brands, logo plays a key role in the identification. And it must be safe and secured in every possible way. If you trade your business with a famous name or logo, it must be secured legally With The trademark registration, otherwise, it may get stolen. Therefore, it is always recommended to protect your brand name with a trademark.

  • Sets a unique brand

In this fastly growing business world, it is important to have a unique brand, which people can trust on. Registering your brand logo or name as a trademark felicitates you with this feature. A trademark helps the establishment of your logo by standing out of the crowd and describing your brand. Yes, it does have an advanced impact on market and buyers, if you have the logo of your brand as a Trademark.

  • Trademarks are valuable for company

In addition to a number of benefits of trademark registration of a brand, it is also a valuable asset to the company. As much as the reputation of the business grows, the value of your brand's increases. Trademarks provide your business a value and unlock the ways to expand your business with a high speed. Trademarks also give your brand a reach in the market.

  • Customers easily identify brand

Customers are the largest asset for a company. Registering your brand logo or name as a Trademark help customers to identify your brand easily. Trademarks make a brand or a product different from others. In this way, customers can find and identify your brand as it is distinguished by the trademark. People certainly trust a brand more who has the logo or name trademarked.

  • Trademarks never expire

One of the main privileges and benefits of trademarks is that It stays forever. It is with you until the time your brand or product exists on this planet. Few of the highly reputable brands today have been hundred years, for example, Mercedes who got registered in 1900. Hence it is a good idea to register your brand logo as a Trademark.

  • Helps you grow your business

Who does not want to expand his or her business today? The Trademark registration not only raises the reputation of your brand in the market but also helps you grow your business. Trademarks are often considered to establish the trust of customers in a brand by intruding positive vibes of the brand in a person's mind. Also, Trademarks are appreciated globally.


The mechanism of protecting your brand or logo within the legal ambit is not a very old mechanism of distinguishing a product or service from others. But, surprising all brands today rely on the process as it gives a legal right and Identification among the customers. There is always competition in the corporate world and in this era it is almost compulsory to not only protecting your brand or logo but also making it a unique one. Trademark is a necessary process as there are a lot of copycats in the market.Cases have been registered where some trade use unfair means to drag down someone's business. In this way, the trademark registration is important. Benefits of Trademark is unimaginably far greater than its cost. 


Posted By Narale Mahesh
Posted Date 2018-01-07 09:17:22

Is trademark is design LOGO for your company or this is only protection of brand or Logo

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