10 Nov 2017Posted By: chaman

Secret to convert a start-up into a successful company


Start-ups don’t need a brilliant idea to start but offering better technology and services then they have now helped the start-ups to make money.


Private Limited Company Incorporation

Thinking of starting a business under Private Limited is the great idea as it is the most common way of carrying the business entity to make a profit and at the same time wishes to relish the interest of an incorporate entity such as limited liability. A private limited company has limited liability as well as minimal judicial consent. Being a separate legal entity it has specific existence. In ever-changing economic climate, it is very important to form a private limited company as it helps in protecting the company from trade loss. This type of company is responsible for its own losses and debts and the asset-owning members are safe from the creditors. Above that, the liability of members is limited to the amounts due on their shares if yet not paid up. Business profit in private limited company is subjected to the corporation of taxes which was reduced to a flat rate of 25%.

A private company is the only way to raise a fund by allotting new equity shares to investors. The foremost benefits of having private limited company are that it is the only way to protect a company name against the registration by another person. This increases company’s credibility, positive impression in the market is build up and customer dealing with the company feel safe handed.



ISO certification is the most important thing which start-up wishes to have. It helps in demonstrating your consistent capacity in providing required products/services that meet customer’s needs and demands. ISO(International Standards) is something which gives the consumer assurance that their products are safe, reliable and of good quality. Governments and regulators due to this reason only rely on ISO standards to develop better regulation of business. If a company or products are ISO certified it provides a market edge over the competitors and as mentioned earlier makes eligible for government tenders too.



A unique graphical logo gives an eye-catching recognition to company’s brand among customers.It helps in distinguishing one’s products/services from others. It acts as a single most demonstration of the company within the target market. Logos are the Graphical display of the company’s unique identity and through colors, font, and images they provide essential information about the company to market. Trademarks can be word, symbol, name or device which can depict your product or services different from others. The trademark protects your business brand from others. It is something which makes it easy for the customers to find you.

In today’s era, the marketplace is very crowded. There are 1000 plus products in the market and to get differentiated, the trademark is necessary. Trademarks are the most efficient commercial tool which helps the company to capture customer’s attention and makes the company’s products/services stand out. It leads the way of expansion from one industry to another. Above that trademarks act as property asset that can be bought, sold, licensed or can be used as security interest to secure a loan to grow the business.


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